NTH customer relationship management – harness the strength of information
Years ago, NTH CRM was primarily oriented to value-added services. All the advantages of customer relationship management were administered entirely by mobile and voice channels and that did not agree with our business ideology.In other words, we insist onopening as many channels as possible so that we can engage more users, build tighter relationships, offer richer and better integrated services, and support profitable multichannel campaigns. There was a great need for the CRM system, as the central user-oriented product, to work with all the channels. Even though our CRM software constantly supported different sources of users’ information (such as mobile and voice services, mobile internet, mobile applications, web, external databases), we had to overcome lot of barriers to realize the entire momentum of all planned applications.
Information is the most important
Flexible attributes
In the new version we introduced a totally new concept of identifying end users. In place of using a simple telephone number for identification, we switched to more flexible approach. Now, a user can be determined by his or her e-mail address, Facebook ID, any type of user name, Skype name, ICQ number or all other unique denominators. It is possible to add a new type of identifier in accordance with current business needs. It is possible to add as many new attributes as you like.
We cautiously created the complete system that will anticipate possible scenarios which could create incongruities of customer relationship management information. Our system can automatically merge records of users with the same identifiers . This choice could be turned off by system admin. progressive algorithms control rigorously every piece of information that is received by the system and protect from data that has been falsely configured or is not legal.
It is the notion of convertible attributes that enables complete independence of communication channels. In the same database can be users of mobile services and users of our web sites. That ensures completeness which is very important when it comes to analytics and marketing. Adaptable attributes make an essential foundation for multi-channel marketing campaigns which should considerably cut back as well as result in profit growth.
http://teachwithtech.global2.vic.edu.au/2011/11/14/mobile-technology-mobile-learning/
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